Underwear & Fashion Insight Media Kit 2009
Mission of UW!
Magazine Extension of Ideal
Paper, ink, front cover, back cover, binding into books and
publications, this is publishing. Suddenly, I feel a tug on my
heartstrings, with delightment and joy. And I say: “It’s
beautiful!” That’s the art of magazine. It’s art…
UW is our extension of the ideal and art of the underwear
industry. Building up the number one Chinese fashion
magazine of the underwear industry, and serving national
and global leading underwear brand is our ultimate goal.
The Magic of Fashion
With our talented personal team and the perspectives of the world’s experts within the field, we present you
an insider’s view of the latest lingerie fashion trends, clothing matching guide of good taste, and branding
and marketing trends.
The Spirit of Elite
Pursuing perfection,
Contemporary art, and modern lifestyle,
We quench the thirst of your spirit, and satisfy your desires.
The Sprite Of Magazine
Mainstream fashion media with the focus of underwear industry Magazine-style newspaper Capturing
highend resources of the underwear industry
The most internationalized and stylish media in mainland Providing all around solutions for our clients
The Best Channel For Brand Marketing
We provide the best strategy and channel for your brand marketing
High-end resources for high-end brands is UW’s principle.
We create a unique platform where you can showcase your
brand image and its charm.
Uw Profile
Contents——International lingerie design trends
Attitude—— Avant-garde,professional, and international
Gender——Unisex
Style——Logic first, design assured, emphasizing the concepts of design and the quality of photograph
Genre——Pagezine (newspaper-style magazine)
Readers——lingerie designers, manager elites, fashionistas
Channel——Terminals of leading high-end brands + department
stores, executives of first-line underwear brands,
underwear designers, high-end agents
Elite Readers
Our readers in major cities proliferate throughout the country, mainly the successful of the underwear business, managers and executives, high income elites with a good taste
Target Audience
Age 25~45, terminals of leading high-end brands, department stores, executives of first-line underwear brands, senior underwear designers, high-end agents
Pass-Along Readership
Up to 1:6, with preservation more than 15 days (longer than general newspapers)
Total Readership
A growing audience frequency of more than 300,000 according to direct mail and public displays
Total Circulation
50000 per month
THE SPIRIT OF UW
Who is reading UW
Circulation
With the complete database analysis technology and the support form high-quality user resources of NE365.COM, through direct mail and public displays at high consumption facilities in major cities, UW precisely covers all the potential audience.
Uw.ne365.com
Based on the professional NE365.COM for the underwear industry, UW.NE365.COM provides electronic version of the magazine for the professionals, and the advertisements get secondary transmission.
INTEGRATED SERVICE
Building your brand with our creativity
As one of the leading creative fashion magazines in China, UW constantly renovates the editorial contents and advertising patterns, and provides our clients with various projects and special layouts. We make every endeavor for the visual impact.
Multiple Integrated Solutions
Promotion For Individual Case
For the individual need of different customers and specific products, we design the optimal solutions to set off the idiosyncrasy of your products and meet the needs of the readers, which will effortlessly strengthen your brand image and promote your brand value.
Cooperating Columns
UW exploits topic-oriented sections which focus on your product lines. We catch readers’ interest according to their reading habits, and elaborate suitable schemes. With serial editions which are endowed the same motif, UW enhances the brand image of your products, which especially is a good way to promote your flagship products.
Exceptional Formats
UW gives new energy to the traditional formats of advertising with ever-changing formula, adoption of new types of paper, rich variation of layouts and special printing technology. Our experienced team presents you diverse and original advertising forms that meet your special needs.
Speclal Supplemtent
Special supplement issue combines intriguing elements as hot topics in the fashion circle and recommended new arrivals for the season, carrying rich amount of information which can impress the readers and help them obtain in-depth understanding the theme of your products.
Cooperating column with Wacoal
Advantages
A. UW and NE365.COM belong to the same company. Sharing and exchanging useful resources, UW provides webcast solutions as well as print media solutions.
B. With the partnership of the world's top French lingerie exhibition organizer Eurovet , UW is your advantage channel for international promotion
C. Experienced professional team provides quality service to build up your brand.
Successful Cases
1.Eurovet10 Eurovet 2010 spring /summer trends
2.Cooperation with Eve‘s Temptation
3.Cooperation with Fandecie
4.Cooperation with School of Design, Hong Kong Polytechnic University
5.Italianunderwear fabric trends Sensitive
