NELLY RODI

Features

Men's Underwear in China

Sep 01,2010
Men's Underwear in China

Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. However, in China, men¡¯s underwear is all about copying and boring. Copy and counterfeit are very seri

Research on China¡¯s Lingerie B2C Website

Jul 28,2010
Research on China¡¯s Lingerie B2C Website

It seems that capital market pays increasing attention towards the lingerie B2C business in China. LAMIU.com and Moonbasa.com have received millions of USD venture capital funds to further develop their business. In order to decode the success secrets and the features of China¡¯s lingerie e-commerce

Foreign or Local Lingerie Brand in China?

Jul 19,2010
Foreign or Local Lingerie Brand in China?

30 years ago, foreign brands were virtually unknown in China. But things changes dramatically in these 30 years. China has grown from a underprivileged country to the world¡¯s largest factory, and become the engine of the world economy. Now, China is one of the largest luxury consumtion countries i

Exporter Turn to Domestic Market

Jul 13,2010
Exporter Turn to Domestic Market

The world economic is changing rapidly and unforeseeable, which make it hard to prevent and predict. Exporting companies begin to turn to the domestic market to offset the impact of the global financial turmoil and bigger opportunities. They saw that China is transferring from the ¡°factory to the wo

Face Challenges and Grasp Opportunities in Post Financial Crisis Era

Jun 12,2010
Face Challenges and Grasp Opportunities in Post Financial Crisis Era

On April, 2010, GIW successfully held the first session of Global Intimate Wear Trade Club in Guangzhou, China. Many experts and professionals in intimate wear industry paid great attention to this event, including several top managers from China's top lingerie brand, entrepreneurs from underwear ma

Lingerie Industry Step Into E-Commerce

Jun 08,2010
Lingerie Industry Step Into E-Commerce

As we all known that lingerie business has long been a brick and mortar business in china and all over the world. Lingerie companies used to sell their products to consumers through traditional channels, such as boutiques, chain stores, department stores, or individual resellers.

The Emerging Silver Market

May 27,2010
The Emerging Silver Market

The elderly people market which has long been ignored by the marketing industry is emerging to be the silver market, if not the gold market in China, America and Europe.

To Enter Or Not To Enter the Chinese Market?

May 26,2010
To Enter Or Not To Enter the Chinese Market?

Chinese market is so big that many foreign companies all eye for it for a long time. But most of them still hesitate to enter into it. Why? This article will present some reason and analize the current Chinese lingerie market.

Color, The Indispensible Factor Of Life

May 14,2010
Color, The Indispensible Factor Of Life

On march 31, the first Interdisciplinary Color Trends Seminar was held in Beijing, which was organized by China Fashion Color Association, China Textile Information Centre and the UK Global Color Reseach Organization.

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    Features

    It seems that capital market pays increasing attention towards the lingerie B2C business in China. LA

    30 years ago, foreign brands were virtually unknown in China. But things changes dramatically in the

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