On April, 2010, GIW successfully held the first session of Global Intimate Wear Trade Club in Guangzhou, China. Many experts and professionals in intimate wear industry paid great attention to this event, including several top managers from China's top lingerie brand, entrepreneurs from underwear manufacturer and etc.

On April, 2010, Globalintimatewear(GIW) successfully held the first session of Global Intimate Wear Trade Club (G-Club) in Guangzhou, China.

 

Many experts and professionals in intimate wear industry paid great attention to this event, including several top managers from China's top lingerie brand, entrepreneurs from underwear manufacturer, foreign trade managers from China's recognized brand and other textile & fabric manufacturer, brand-building & marketing professors as well as internet-marketing specialist from some leading company in China.

 

During a special outing activity, all club members had a chance to acquaint with each other, get rid of regular working stress and totally relax themselves. After the launch, the Seminar began. With the goal to share working experience and ideas, G-Club discussed the difficult issues of global trading and e-commerce as well as the opportunities in the current market. Now, GIW reports on the major topic and findings of that day.

 

1. The Rise of E-Commerce (especially B2C) in China Makes an Impact on Domestic Sales and Export

 

At the very start, this topic did not receive much responds from participants, because almost all companies on the board did not get down to do e-commerce at the moment.
 

Mr. Chen, an export manager of a top lingerie brands in China, expressed his concern that Chinese company did not establish brand awareness and recognition on the other regions except China, so the effect of doing e-commerce will not necessarily good. However, international companies, such as M&S, may attribute their B2C success to the existed considerable brand awareness.
 


Mr.Song, a Top Manager of a Famous Lingerie Brand in China, Shared His Experience

 

"B2C is a good way for lingerie companies to expand the market and raise sales. It is really a trend. " Said Mr.Song, a top manager of a famous lingerie brand in China.


"However, our brand is just attempting to step into e-commerce." Mr.Song said, "As for the international market expansion and global e-business, the best strategy is to merge global brands on the targeted region or slash money on existed brand promotion."


Then he continued, "I have observed the e-commerce market for a while in the global aspect. I can conclude that there are two success types that can do well in B2C. The first one is youth-oriented lingerie brands, which sells fashionable styles and unique designs. The second is the company that focuses on fast fashion, fast manufacture and fast sales. As far as I know, some European brands even refresh new collections each month. As a comparison, most Chinese brands only develop 2 collections each year."

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