Tallulah Love made its formal debut last January at the 2010 Salon International de Lingerie show in Paris. It was the perfect stage for a high-end label with big ambitions, and Tallulah Love was named the top new designer at the influential trade show, attracting interest from stockists and consumers alike.

Sometimes the surest way to success is to take things slowly, one step at a time. Just ask Michelle Taylor.

Long before she was leading one of the UK’s hottest new luxury lingerie brands, Taylor had a business plan to get her there. Now, barely a year after launching her glamorous label Tallulah Love, Taylor is quite literally taking on the world.

Tallulah Love made its formal debut last January at the 2010 Salon International de Lingerie show in Paris. It was the perfect stage for a high-end label with big ambitions, and Tallulah Love was named the top new designer at the influential trade show, attracting interest from stockists and consumers alike.

But, as is so often the case, TL’s overnight success was a long time in the making.

Taylor began dreaming of creating her own lingerie label more than five years ago, and approached it as small business start-up. In 2008, operating as Michelle Taylor Design, she won a young entrepreneurs competition, with the prize being a trip to the Far East to source suppliers. Within a year, she received startup funding from a venture capital firm to create a website and make product samples for her launch. Business advisors also suggested she use, and trademark, the Tallulah Love moniker.

Taylor earned that kind of early support for her plans because she already had a track record in the lingerie design industry, working for others. A graduate of fashion marketing at Northumbria University, she got her design training with suppliers for leading UK retailers like Marks & Spencer. That led to high street gigs with Topshop, New Look and Miss Selfridge and, eventually, to a plum job at Playboy Intimates, where she helped create a vintage lingerie line for the iconic brand.

By the time she left Playboy a couple of years ago to fly solo, she had risen to the position of design director. More importantly, the years Taylor spent paying her dues in the lingerie industry gave her a wealth of invaluable contacts among suppliers and retailers that she could put to use when she launched her own label.

TL’s debut collection took the growing interest in nouveau vintage lingerie styles and spiced it up with plenty of contemporary frills and a keen eye for color trends. As a result, Tallulah Love has the look of 1930s or 40s intimates, but with enough embellishments (think bows and lots of lace) to feel trendy. Affordable price points also distinguish TL from others in the same market, allowing Taylor to entice younger women into the vintage-loving community.

Today, Tallulah Love’s seven style ranges are sold in luxury boutiques in the UK, Russia, Spain, Poland, France, Germany, Holland and Dubai. Taylor recently landed a distribution deal to take the brand into Japan and, not surprisingly, has her sights set on the U.S. market next.

Her next challenge? Finding investors to help finance increased production to meet the rapidly growing demand for Tallulah Love’s products. It’s a problem a lot of young designers would love to have!

Below you’ll find Taylor’s responses to our Bright Young Things questionnaire, along with images from the Tallulah Love collection. The first photo below shows one of the luxury packaging options that has also become a brand specialty.

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