Ms. McMorrough has been a driving force in the promotion of shapewear as a fashionable category since 2007. Relatively new to the industry, her fresh viewpoint has hit a chord with real women, rock stars and supermodels such as Naomi Campbell, KT Tunstall and Victoria Beckham. She was the designer behind 'Jolies Rondes' (Paris SIL trend concept in 2008), is stocked in 100 of the world's finest stores and is regularly featured in the global fashion press.

Niki in Hong Kong PolyU--I

Profile: Ms. Niki McMorrough trained in Contour Fashion at De Montfort University, Lingerie Design in order to launch her lingerie brand in 2006. She also has a degree in European Studies and a 10 year award-winning career in marketing and journalism.

Ms. McMorrough has been a driving force in the promotion of shapewear as a fashionable category since 2007. Relatively new to the industry, her fresh viewpoint has hit a chord with real women, rock stars and supermodels such as Naomi Campbell, KT Tunstall and Victoria Beckham. She was the designer behind 'Jolies Rondes' (Paris SIL trend concept in 2008), is stocked in 100 of the world's finest stores and is regularly featured in the global fashion press.

Niki in Hong Kong PolyU--II

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