During the first International Design Forum held in Guangzhou on April 20th, Ms Christen made an impressive speech on how to understand the fashion trends, the development, design and prospects of homewear, and the trend of intimatewear for Spring/Summer 2012.

The first International Design Forum was successfully held in Guangzhou on April 20th.

Specially for this forum, we invited Hasina A. Christen as our honorable guest to give a speech. Ms Christen, a renowned Swiss lingerie designer and fashion consultant, has an insight into and anticipation of the international fashion trends and used to work for well-known fashion trend agencies in Paris. She’s also the design consultant of some high-end fashion homewear companies and created her own high-end homewear brand Paprika Rose in 2009. Attendees of this forum included designers, CEOs of lingerie enterprises and customer representatives of purchasing or buying departments.

During the forum, Ms Christen made an impressive speech on how to understand the fashion trends, the development, design and prospects of homewear, and the trend of intimatewear for Spring/Summer 2012. Yet, this is more than just a sharing purely focusing on intimate design; actually the creator of Paprika Rose combined her design experience with a strong marketing sense. And this aroused a big reaction from the audience. How to effectively market their design works and how to accurately grasp the trends turned out to be a considerable concern of the attending designers and entrepreneurs. The speech also witnessed an active interaction between the audience and Christen through the Q&A session.

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